Monthly Archives: October 2008
Shop early, shop often: Winter tire shortage expected
Many mainstream outlets have already picked up the news that Quebec’s new mandatory winter tire laws will create shortfalls in stocks across the country. Apparently, while winter tire usage in La Belle Provence was near 90 percent, that still left over half … Continue reading
Fun Stuff: Bosch Performance Art
While I’m not a huge fan of drifting, this is a perfect example of how racing sponsors should be leveraging their money. I’d watch this video again and again, fully understanding that it’s advertising for Bosch and their drift team, … Continue reading
AJAC Test Fest: 2009 Category Winners
Well, based on my post from last week, I think I had a few of the 2009 Car of the Year category winners figured out. However, there were more than a couple surprises once the results were announced Friday morning. … Continue reading
AJAC Test Fest: General Impressions
For those unfamiliar with the Automobile Journalists Association of Canada (AJAC) and its annual Test Fest event, it is essentially a week’s worth of driving, listening, voting, driving, listening, voting and driving some more for the 80-plus auto scribes that … Continue reading
Just in time for Hallowe’en: Dodge pumpkin stencils!
Ok, this is a perfect example of viral marketing done right. Just in time for Hallowe’en, Dodge has provided some of the coolest Jack ‘o Lantern templates ever: easy-carve versions of the new 2009 Challenger and Ram models. I’ll try doing … Continue reading